This is a logo idea that I came up with for a Tactical Medicine education company dealing with SWAT or other spec ops type organizations. It is quite fledgeling as it is early on in the logo design process but I sure think it resonates.
Very cool look, like the theme. Something that struck me when I saw it...maybe working the serpent on the pole symbol into the word "TACTICAL"--in place of the "I" or something--because of the whole critical rescue element in this type of mission(?)
The client also wanted to work in some wings. I think the elemental form is a bit sprawling but may work.
Concerning the idea of making the mark (logo) a part of the word mark (logotype), I am dubious. Mainly because I come from a school of thought that subscribes to the idea that the mark and the word mark should be separate. This allows for stronger branding - think Nike or McDonalds. Their marks are not integrated into their word marks so that their separation costs the brand nothing...
Though I can be goaded into joining the two by client need...
So I am not TOO inflexible. :)
This is just a screenshot of a word mark and mark that are not separate... I think it works and it looks a bit edgy that way.
Thanks for the feedback. The tactical medicine logo is still in the works... should be an interesting one to wrap up.
Bob - You taught me something here. The concept of strengthening BOTH the visual logo AND the business name in marketing by keeping them separate is something I've never considered, but it really does make a lot of sense.
Really like the second, winged serpents design. It did weird things to my brain, though, because when I first looked at it my immediate reaction was that I interpreted the smaller version of the logo to be a reflection, as if in a flat polished marble surface or something, but in order for that to be right the logo would have needed to be flipped upside down. So it was like my brain kept wanting to flip it over to make my initial impression of the dimensions and spacial relationships "correct" from my perspective.
Then I started to over-think whether or not it actually WOULD present as upside-down in the reflective surface and wondering why I had immediately assumed that fact...and then my head started to hurt from trying to calculate the relative angles that might be involved in determining how the object would present from various points of view. heh
Very cool look...would be interested in how you were looking at the relationship between the larger and smaller logos there.
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idea
Very cool look, like the theme. Something that struck me when I saw it...maybe working the serpent on the pole symbol into the word "TACTICAL"--in place of the "I" or something--because of the whole critical rescue element in this type of mission(?)
Just a thought.
A good thought!
You and I are on a similar wavelength Steve...
The client also wanted to work in some wings. I think the elemental form is a bit sprawling but may work.
Concerning the idea of making the mark (logo) a part of the word mark (logotype), I am dubious. Mainly because I come from a school of thought that subscribes to the idea that the mark and the word mark should be separate. This allows for stronger branding - think Nike or McDonalds. Their marks are not integrated into their word marks so that their separation costs the brand nothing...
So I am not TOO inflexible. :)
This is just a screenshot of a word mark and mark that are not separate... I think it works and it looks a bit edgy that way.
Thanks for the feedback. The tactical medicine logo is still in the works... should be an interesting one to wrap up.
hadn't thought of that...
Bob - You taught me something here. The concept of strengthening BOTH the visual logo AND the business name in marketing by keeping them separate is something I've never considered, but it really does make a lot of sense.
Really like the second, winged serpents design. It did weird things to my brain, though, because when I first looked at it my immediate reaction was that I interpreted the smaller version of the logo to be a reflection, as if in a flat polished marble surface or something, but in order for that to be right the logo would have needed to be flipped upside down. So it was like my brain kept wanting to flip it over to make my initial impression of the dimensions and spacial relationships "correct" from my perspective.
Then I started to over-think whether or not it actually WOULD present as upside-down in the reflective surface and wondering why I had immediately assumed that fact...and then my head started to hurt from trying to calculate the relative angles that might be involved in determining how the object would present from various points of view. heh
Very cool look...would be interested in how you were looking at the relationship between the larger and smaller logos there.